How Full Compass Helped the Monterey Bay Aquarium Make a Bigger Splash

Want to watch sea otters frolicking and swimming at The Monterey Bay Aquarium? Thanks to the partnership between Aquarium Technical Director Paul Cain and Full Compass Sales Pro Martin Vire, you can!

Paul and Martin have been working together since the 1990s and when Paul became Technical Director for the aquarium 16 years ago, that connection only grew stronger.

Helping our customers create unique experiences

Martin used his expertise to help Paul achieve his vision to create a world class aquarium experience. Visitors can enjoy more than 300 video experiences throughout the exhibits, all on equipment purchased from Full Compass.

And for those who can’t make it to California, online visitors can see everything from those frolicking otters to playful penguins, open sea creatures and jellyfish on their nine continually-streaming webcams.

“I trust Martin and his expertise,” Paul said. “I bounce questions and ideas off of him, and I know I’ll always get an honest answer. Full Compass treats me like a partner, not just a customer. They make me feel like I’m part of the family. Martin and the whole team is invested in the growth of my business and helping me come up with bigger, better ways to succeed. That’s why I’ve stuck with them for 16 years, and hopefully, many more to come.”

Jellyfish: Even better in HD

The first aquarium project that Martin and Paul collaborated on was a high definition Jellyfish video. They took content originally captured on film and transferred it to HD.

“The final product was truly stunning,” Paul said.

Most recently, the aquarium set up Mission to the Deep, which features 9 high definition projectors, set in the round to create a fully-immersive experience. And next, they’re focusing on a 4K laser project.

“Full Compass carries everything,” Paul said. “We can get the gear we need with pro features at affordable prices. I don’t have to dial back the creativity of our designers, because we’re not limited by equipment in this way. We can scale almost anything we need.”

Superior Service, Product Knowledge Help Partners Succeed

Superior customer service and expert advice from dedicated Sales Pros like Martin. It’s one of the 7 core principles that give Full Compass direction, and one of the 40 reasons to choose us for pro audio, video, lighting gear and musical instruments. We’ll be sharing more over the coming months as part of our 40th Anniversary.

Help us celebrate. Visit 40 Fest, our FREE 40th Anniversary Sales Event and Expo October 27 and 28 at our headquarters in Madison, WI.  We’re offing free learning sessions, live demos, exclusive deals and big-ticket giveaways from over 40 top brands.

Visit for more details.

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